Johan Adamsson has over 20 years of experience in the sporting goods industry with sportswear company PUMA where he has held various roles in marketing, sponsoring and licensing. For the past 9 years he has been leading the Global Sport Sponsorship and Licensing division. PUMA currently have sponsoring and licensing agreements with City Football Group including Manchester City Football Club, AC Milan, Borussia Dortmund, Olympique de Marseille, Valencia CF, La Liga, Serie A, CONMEBOL, Formula 1, Scuderia Ferrari, Mercedes-AMG Petronas F1 Team, BMW Motorsport, Porsche Motorsport among others. Furthermore PUMA have partnerships with individual athletes such as sprint legend Usain Bolt, footballers Neymar Jr, Jack Grealish, Kai Havertz, Antoine Griezmann, track & field stars Armand ‚Mondo‘ Duplantis, Shericka Jackson, Elaine Thompson, Karsten Warholm. Basketball super star Lamelo Ball and wonder kid Scoot Henderson and also count to the roster of athletes together with golfers Ricky Fowler and Lexi Thompson.