Michael is Head of Litigation at Brandsmiths and has been instrumental in the Firm’s growth since it was founded in 2014. He has a wide range of experience across IP, media, sport and commercial legal work, particularly in contentious matters. The Firm has been involved in cases to the highest level, including two matters before the UK Supreme Court in 2023 and an important win in the Court of Appeal for Umbro in January 2024.

Michael’s practice focuses primarily on complex issues for clients such as Microsoft, Iconix Brand Group (Umbro, Lee Cooper, Starter) and Spectrum Brands (Russell Hobbs, Remington, Furminator). Much of this work is cross-border and Michael welcomes the opportunity to discuss international brand strategy with other leading figures at LESI 2024.

Legal directories describe Michael's advice as “clear, direct and commercial” which is “tactically astute’ and “tenacious” where necessary. Overall, his team is described as “very modern, friendly and approachable with an excellent understanding of the commercial realities of its clients”.