Partner in the areas of Intellectual Property, Innovation and Technology and Data Privacy and Cybersecurity at Demarest, Tatiana Campello holds a specialization in Business Law from PUC‐SP and a Bachelor of Laws degree from Faculdades Integradas Cândido Mendes. Tatiana is recognized in her field and participates in various institutions, such as: Secretary (2022‐2024) Licensing Executives Society International (LESI), former Vice President (2018‐2020); having been President of LES Brasil (2014‐2015) and current member of the association's board; President of the Privacy Group at Lex Mundi; 2nd. Vice President of Brazilian Intellectual Property Association (ABPI) and former Treasury Director (2018‐2021); President of the Intellectual Property Group at Lex Mundi (2015‐2017); Specialist at the Domain Name Dispute Resolution Chamber (CASD‐ND) of the Brazilian Association of Intellectual Property (ABPI); Mediator at the ABPI's Mediation Chamber, past Co‐coordinator of the ABPI's Dispute Resolution Committee (2014‐2017) and, for many years, she was Co‐coordinator of the Technology Transfer and Franchise Commission of the ABPI; Deputy Coordinator of the ABPI Copyright Commission. Member of International Trademark Association (INTA) and International Association of Privacy Professionals (IAPP).