Alan is a commercial and IP lawyer. Retail and fashion have been a core focus of his practice since qualification, and he advises on the development, protection and exploitation of intellectual property assets in this sector. Alan works for a variety of different clients from well-known high street and luxury retailers to fashion designers, start-ups and industry bodies providing them with commercial and IP advice on a variety of different matters including IP and rights heavy deals such as sponsorship, brand partnerships, acquisitions, merchandising and licensing, endorsement and talent arrangements, and content creation.